Wednesday, 16 September 2015

Case Studies (2) - Analysing Music Video

'Your Love ' - Nicki Minaj 




This is the video to Nicki Minaj, "Your Love" is a song by Trinidadian-born recording artist Nicki Minaj, taken from her debut studio album Pink Friday  (2010). It was released on June 1, 2010 by Young Money, Cash Money, and Universal Mowtown as the lead single of the album. The song was written by Minaj, Joseph Hughes, David Freedman, and Andrew "Pop" Wansel, and was produced by the latter.

Described as a "rap ballad", the song is a change of tempo compared to Minaj's previous work, and according to Mariel Concepcion of Billboard, the song contains a "new brand of hood majesty." The song heavily samples Annie Lennox's  1995 cover version of the song "No More I Love You's" (1986) by The Lover Speaks, using its background vocals with additional bass, hip-hop backbeats and drum loops added.

The song received mostly positive reviews from critics, complimenting Minaj's singing and rapping flexibility, and the use of the Lennox sample. The song peaked at numbers 14 and four on the US Billboard Hot 100 and Hot R&B/Hip Hop song  charts.


This is an narrative video as it portrays love being taken and destroyed by others and war between two girls fighting over this boy whom they both love.




However the boy loves the main actress ( played as Nicki Minaj) and by the battle between her and the girl fighting , Nicki does and he's left heartbroken. Almost like a Romeo and Juliet theme of the ending her dying and leaving him in sorrow.In an interview, Minaj said, "We wanted to have geisha themes, samurai themes, stuff like that. I wanted to tell a love story. It's just kinda liking a guy, where he's not really for you to like — the forbidden fruit — and me and this other girl happen to like him and we go to war."














1 comment:

  1. Where is the analysis of the style, convention, techniques etc?
    Amy

    ReplyDelete